Every week, I advise founders on how to hit $10k MRR. On Tuesdays, I share my consulting notes from those private sessions. Learn from their mistakes so you don't burn your own cash.
Your biggest win was probably a fluke
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Hey Reader, I remember a project where I tore myself apart to get a win. We celebrated. Then my co-founder asked, “Great, how do we do it again?” I had no answer. The silence was deafening. I realized the massive effort wasn't validation of a smart strategy. It was just a brute-force miracle. And a business can't run on miracles. We love to glorify exhaustion. But if you can't replicate a result, your hard work wasn't a strategy – it was just luck. You’re confusing effort with progress. Real growth is built on boring, repeatable processes, not one-off heroics. Ask yourself this:
The Clarity Filter Insight The only difference between a business system and a miracle is reproducibility. [Share on LinkedIn] [Share on X] Look at your last big win. Be brutally honest. Was it a system you can scale, or a moment of chance you can’t engineer again? Stop hoping for miracles and start building a machine. Speak soon, P.S. Don't write code for a product nobody wants to buy. I built Traction OS to give you the exact 60-day roadmap, sales scripts, and validation templates you need to hit your first $10k MRR without guessing. From complete scratch or with an existing MVP. |
Clarity Filter
Every week, I advise founders on how to hit $10k MRR. On Tuesdays, I share my consulting notes from those private sessions. Learn from their mistakes so you don't burn your own cash.
Hey Reader, A founder I spoke with last week thought he had social selling dialed in. "I can ask a friend who knows an e-commerce manager to make an introduction," he said. I had to stop him right there. That's a warm referral. A perfectly valid tactic – but not social selling. Calling it social selling is like calling a taxi a road trip. Same road, completely different commitment. Here's what social selling actually looks like: Step 1: Find your exact ICPs on LinkedIn. Not broadly....
Hey Reader, A founder I work with was freezing up on every cold call. Not because he didn't know his product. Because every call felt like a performance review – him auditioning, the prospect judging. The pressure was killing his ability to actually listen. So we tried something that felt almost too simple. He started paying prospects $100 for a one-hour research interview. Not a demo. Not a pitch. A conversation where he asked questions, took notes, and genuinely tried to understand their...
Hey Reader, A founder I work with spent weeks validating his SaaS with Account Executives. The data was damning: AEs lose roughly 53% of their deals because they're prioritizing the wrong opportunities. But when he brought this up in conversations, prospects shut down. Not because they disagreed. Because they couldn't admit it. The problem wasn't the product. It was the pitch. He was, without realizing it, opening every conversation with: "You are bad at your job, and I have a fix." Nobody...