Every week, I advise founders on how to hit $10k MRR. On Tuesdays, I share my consulting notes from those private sessions. Learn from their mistakes so you don't burn your own cash.
One small thing, done nicely.
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Hey Reader, I’ll be honest with you — my energy has been in the basement this week. Usually, this is where the "startup gurus" tell you to drink more coffee, wake up at 4:00 AM, and grind through the pain. I think that’s bad advice. Actually, I think it’s dangerous noise. Building a company isn’t a sprint. It’s a marathon where the terrain keeps changing. If you redline your engine every time you feel a dip, you won’t just slow down — you’ll blow the motor. I’ve learned that when energy is low, the goal isn't to do everything poorly. The goal is to do one small thing, nicely. When you’re overwhelmed or exhausted, your brain starts treating every task like a life-or-death emergency. It's not. Instead of trying to "crush it," try this:
The Clarity Filter Insight Consistency beats intensity every single time. A startup dies when the founder quits, not when they take a nap. If you can only do one thing today, make it the thing that matters [Share on LinkedIn] | [Share on X] It is okay to move slowly. Just don't stop moving. Speak soon, P.S. Want to get to your first $10K MRR faster? |
Clarity Filter
Every week, I advise founders on how to hit $10k MRR. On Tuesdays, I share my consulting notes from those private sessions. Learn from their mistakes so you don't burn your own cash.
Hey Reader, A founder I spoke with last week thought he had social selling dialed in. "I can ask a friend who knows an e-commerce manager to make an introduction," he said. I had to stop him right there. That's a warm referral. A perfectly valid tactic – but not social selling. Calling it social selling is like calling a taxi a road trip. Same road, completely different commitment. Here's what social selling actually looks like: Step 1: Find your exact ICPs on LinkedIn. Not broadly....
Hey Reader, A founder I work with was freezing up on every cold call. Not because he didn't know his product. Because every call felt like a performance review – him auditioning, the prospect judging. The pressure was killing his ability to actually listen. So we tried something that felt almost too simple. He started paying prospects $100 for a one-hour research interview. Not a demo. Not a pitch. A conversation where he asked questions, took notes, and genuinely tried to understand their...
Hey Reader, A founder I work with spent weeks validating his SaaS with Account Executives. The data was damning: AEs lose roughly 53% of their deals because they're prioritizing the wrong opportunities. But when he brought this up in conversations, prospects shut down. Not because they disagreed. Because they couldn't admit it. The problem wasn't the product. It was the pitch. He was, without realizing it, opening every conversation with: "You are bad at your job, and I have a fix." Nobody...