Every week, I advise founders on how to hit $10k MRR. On Tuesdays, I share my consulting notes from those private sessions. Learn from their mistakes so you don't burn your own cash.
You hate spam. Good. Your customers hate it too.
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Hey Reader, Founder recently told me: "I don't do outreach because I hate spam. I don't want to be that guy." I don't sell outreach services. I am not even an expert on outreach. But I couldn't move past it. This is one of the most self-limiting beliefs in the early stage. It’s what keeps brilliant founders broke. They confuse Spam and Outreach. They are not synonyms.
The difference is intent and relevance. I myself have reacted positively to being cold-reached several times — not because the email was clever, but because the message was relevant to a problem I was actively trying to solve. Your customers hate irrelevant noise. But they love a relevant solution. When you have a product that genuinely solves a painful problem — one that saves the buyer time, money, or headache — then your job is not to wait to be discovered. Your job is to make sure the right person sees it. The Clarity Filter Insight If you truly believe your product is a painkiller, then outreach is a service. [Share on LinkedIn] | [Share on X] Speak soon, P.S. Send this to your friend who thinks spam equals email. They might not read it though... |
Clarity Filter
Every week, I advise founders on how to hit $10k MRR. On Tuesdays, I share my consulting notes from those private sessions. Learn from their mistakes so you don't burn your own cash.
Hey Reader, Founders love to pitch an inevitable future. They see a clear shift in the market, build a product for that future, and launch. Then they get silent buyers and a dead pipeline. They assume the product is broken. Or the marketing is wrong. But the problem is usually much simpler: they are early. And in an early-stage startup, being ahead of your time is functionally indistinguishable from being wrong. A market can be directionally attractive and still be a terrible opportunity...
Hey Reader, In my last email, I broke down how Sam Altman’s relationship network literally purchased his first company's failure for millions. Most builders read that and thought: "Great, but I don't live in SF and I don't know any VCs." You are looking at networking all wrong. You don’t need billionaires. You need a net of adjacent peers who are 6 to 12 months ahead of you. If you want to know if your current network is there yet, here's a handy validator for ya: Look at your calendar for...
Hey Reader, Founders love the myth of the exceptional product. They believe Silicon Valley legends won because they built better software. Here is the reality. Sam Altman's first company, Loopt, had no real traction. It failed as a consumer product. It was acquired for millions anyway. Not because the tech was brilliant. Because Altman had well-connected VC relationships. When the app failed, his network caught him. The relationships were the infrastructure that literally purchased his...