Hey Reader,

A founder told me recently he likes to be 90% happy with something before he ships it.

I told him that's the fastest way to waste two months on something the market doesn't want.

I aim for 70%.

Here's the math most people refuse to do:

Expect roughly 70% of what you launch to fail or require a hard pivot. Not because you're bad at this – because that's the baseline reality of building something new. Competition, timing, messaging, market fit – too many variables outside your control.

So what happens when you wait until 90% to ship?

• You spend extra weeks polishing a product nobody's validated
• You burn runway on refinement instead of research
• You get feedback 60 days later than you needed it
• And when the market tells you to pivot, you've optimized the wrong thing beautifully

The fix isn't more polish. The fix is faster feedback.

At 70%, you have enough to learn. The remaining 30% should be informed by the market, not invented in isolation. If it doesn't sell, that last 20% of development won't save it. A full pivot might.

The Clarity Filter Insight

If you're sitting on something that's "almost ready," ask yourself what you're actually waiting for. A perfect version of something untested is still untested. Ship the 70%, get the reply, then decide what the next 30% should even be.

Speak soon,
— Dmitry

P.S. Don't write code for a product nobody wants to buy. I built Traction OS to give you the exact 60-day roadmap, sales scripts, and validation templates you need to hit your first $10k MRR without guessing. From complete scratch or with an existing MVP.